Wednesday, November 29, 2006
Let's take a look at slogans and how just a few words cansay volumes. A slogan is a memorable phrase used in
conjunction with a political, commercial, or religious
advertisement. Slogans are used to convey a deeper meaning.
Slogans can be used to elicit emotions, or the slogan might
paint a visual image that implies something more.
When considering a slogan or a tagline, keep in mind your
objectives. What image do you wish to portray? Slogans
should be short, but not to the point of being pithy.
Slogans should conjure positive images and distinguish the
value your company or product provides.
The best way to analyze slogans is to look at a few.
Slogan: "The toughest job you will ever love" (Peace Corps)
Message behind slogan: This is much more than just a job;
it takes heart to be in the Peace Corps; join the Peace
Corps and you will be a better person. This job is not
about money it is about helping people.
Slogan: "Be Seen, Be Sold" (Shareware Promotions)
Message behind slogan: Being found on the Internet is not
easy. Use us to be found on the Internet."
Slogan: "You could learn a lot from a dummy. Buckle up"
(National Highway Traffic Safety Admin)
Message behind slogan: Learn from test dummies, be safe and
buckle up.
Slogan: "Parents who use drugs have kids who use drugs"
(The Partnership for a Drug-free America)
Message behind slogan: Model what you preach, do you want
your children to do drugs? It is your responsibility to
model appropriate behavior for your children.
Slogan: "This is your brain on drugs" (The Partnership for
a Drug-free America)
Message behind slogan: Do you know what this stuff does to
you? Taking drugs is stupid.
Slogan: "A diamond is forever" (DeBeers '1948)
Message behind slogan: Diamonds represent marriage,
marriage should be forever. If you really want your
marriage to last it should be sealed with a diamond.
Slogan: "It takes a licking and keeps on ticking" (Timex
Corp)
Message behind slogan: It does not get any more durable
than this, other watches can not stand up, but Timex will
endure regardless of the treatment.
Slogan: "For all you do, this Bud's for you" (Budweiser)
Message behind slogan: After a long hard day, drink beer to
relax.
Slogan: "Where's the beef ? "(Wendys)
Message behind slogan: Our competitors use small patties,
but our burgers are big.
Slogan: "I love New York" (NYC)
Message behind slogan: New York is a special place,
everyone loves NY, you should come and visit, you will love
it too.
Slogan: "See what brown can do for you" (UPS)
Message behind slogan: We do more than just ship packages,
we have additional offerings and can do more than just ship.
Slogan: "The few, the proud, the Marines" (US Marines)
Message behind slogan: We are a select group of very
special individuals. Do you want to be elite? Take pride in
representing the US.
Slogan: "Friends don't let friends drive drunk"
Message behind slogan: You will die if you drive drunk. It
is your responsibility to protect your friends. Be
responsible, don't let people drive drunk.
Effective slogans leave impressions in the minds of people
who see or hear the slogans. Often slogans will have hidden
meanings, or be a play on words. The goal of the slogan
creator should be to create a memorable tagline that
conveys a key benefit or differentiates the brand. Slogans
will often help position the product or service in the
marketplace. Slogans with just a few words can indicate
superior value, excellence, or inspiration.
A business identity and image conveyed through a short
statement will affect the way that consumers, competitors
and others in the industry perceive your business. Slogans
will distinguish your company in a unique way. Words are
powerful, and if used properly, they can be an important
sales tool.
About the Author:
About the Author: Sharon Housley manages marketing for
FeedForAll http://www.feedfora ll.com software for creating,
editing, publishing RSS feeds and podcasts. In addition
Sharon manages marketing for NotePage
http://www.notepage .net a wireless text messaging software
company.
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