Wednesday, November 29, 2006
When faced with the prospect of writing a press release,most writers (even the most well-seasoned) would cringe at
the thought. The idea of a press release sounds difficult,
but it is not.
A press release is actually a simple form. Once you're
used to them it is easier still to create the release for
your own company. Here are the basic steps that you will
need to follow:
- Find out the format – Depending on where you are
submitting the release, the format may be different. Try
to determine what the person reading it will be looking for
before you send it off to them.
- Put it on company letterhead – You want the company that
is the focus point of the press release to be emblazoned on
the top. This allows the media to know immediately who the
‘star' of the press release is and who they need to contact
if they want or need more information.
- At the top of the press release, it should read ‘PRESS
RELEASE' and if it's for immediate release, then put
‘IMMEDIATE RELEASE.' These are placed in the top and left
hand margins, respectively.
- The headline needs to be in boldface print in the center
of the top of the document under the ‘PRESS RELEASE' and
‘IMMEDIATE RELEASE' statements.
- The main text of the press release should offer some sort
of valuable and interesting information that a reader would
want to know about. In terms of business, you would want
to talk about a new innovation or a new product that you
are releasing.
- You'll also want to include relevant quotes from people
at your business to help add credibility to the statement.
The more that you attempt to make the press release
exciting and personal, the more likely you are to get it
released in media markets.
- Make sure that the press release is clear and well
formatted. Try to use common fonts and leave space so that
your reader doesn't feel overwhelmed by the content.
If you're still not feeling like you're the one to write
your own press release, there are plenty of copywriters
that you can hire for the job. By giving the copywriter
the information that you want to share with the audience as
well as the format that you expect to release the press
release in, you will be well on your way to having your
news be on the news.
About the Author:
Lynn VanDyke's content website is in the top 1% of all
websites worldwide according to Alexa. She recommends this
hosting company for your online business:
http://my.sitesell.com/buildit . You can work directly with
Lynn by visiting her site at http://www.LynnVanDyke.com
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